How To Price Business Services
The reason you went into business selling services to customers was to make a profit. If you were giving away your services for less than cost, or just breaking even, you’d be operating a non-profit…
Service
How To Properly Define Your Target Market
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. With a clearly defined target audience, it is much easier to determine where and…
How to Productize Your Services
I found that selling services to SMEs may be difficult if they are open-ended. When you put them in priced-bundles, they seem quicker and easier to sell off. A few examples: Monthly bookkeeping bundle –…
Making Your Service Easier To Sell
How important is it that your services be easy to sell? Wouldn’t it be even better if they were easy to buy? Imagine the possibilities if each time you spoke with a prospect, they said, “I…