To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. With a clearly defined target audience, it is much easier to determine where and…
I found that selling services to SMEs may be difficult if they are open-ended. When you put them in priced-bundles, they seem quicker and easier to sell off. A few examples: Monthly bookkeeping bundle –…
How important is it that your services be easy to sell? Wouldn’t it be even better if they were easy to buy? Imagine the possibilities if each time you spoke with a prospect, they said, “I…
Shoppers will think carefully before placing an item in their basket. In fact, the average consumer tends to research and compare products online first before deciding where to shop, with the price tag often a…
