Although your business isn’t your life, it will have an important role in your life. Michael Gerber (E-Myth Revisited) The Business Framework Contrary to what most of us may have believed, business starts, not with…
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital mediums.
I met Fola Adeola, founding Chief Executive of GTbank, recently at his Ikoyi office in company of two other people. I will describe the 50 minutes we spent with him as my best 50 minutes…
Is it true that people won’t deal with you except you have an office? What are the other misconceptions around office space, rent, and startup options? In this two parts (hopefully) article I will draw attention to some of the misconceptions about office space and cheap alternatives startup founders can explore. We’d also see if we can get you some deals (fingers crossed).
Enthusiasm is great when embarking on a project but make sure you have a strategy too – Barack Obama, 2016 To translate your passion into a successful business will require more than enthusiasm. Business Plan,…
