No Shortcut, Consistency Is Key - Biztorials

No Shortcut, Consistency Is Key

No Shortcut, Consistency Is Key

Yesterday, I read the status update below from Sharon Ud Georgewill

Try this: Be consistent! In the long run you will gain positive habits that’ll help you grow/bring more money!

I started my brand consulting firm, Mapemond Resources in 2008 and for the first four years I made no dime from the business itself. Looking back, I can say three key things were responsible; I was still building my capacity, I was yet to ‘rightly’ articulate the value proposition, and of course marketing was zero because I didn’t even know how to market.

I Almost Quit…

On one occasion, I read a book that a friend bought at the book ship that visited Port Harcourt, Dolous was the name I think. A section of the book made the bold declaration that a business venture that can’t generate any revenue within the first six months is headed for failure. That was the first time I contemplated calling entrepreneurship quit, but somehow I pressed on and eventually realized that the author was wrong in her assertion.

Christopher Columbus And The Atlantic Ocean

A story that gave me hope was that of Christopher Columbus, the European who was convinced that there was definitely land across the Atlantic Ocean and set sail to satisfy his curiosity after years of trying to raise funds. We all know the story I suppose. In another post someday I will share how I got through to generating revenue in the fifth year of business. Today, I just want to encourage those still struggling with making money in business, stay hopeful and keep navigating.

I look at the proposals I wrote in 2009 and 2010 and I laugh because at the time I felt clients will be blown off their seats as they read it, oh! the boldness that comes with passion even when capacity is below par!

Today, we have clients who engage us for an entire year, one is in the third year now. What’s the point? The amount of time you invest in a particular thing plays a role in your journey to success. Malcolm Gladwell calls it the 10,000hrs rule while others call it the one Decade principle.

Read Also: The Ubuntu Way – Making A Case For Collaboration

Don’t be blinded by excitement, don’t be choked by passion, focus on the long journey for consistency and acquire the various habits and principles that will help you grow and make money. It is possible.

Wishing you success. Your Co-Traveler.

UPDATE

Just to expel the likelihood that my line of thought may be misconstrued, let me mention that I do not advocate for entrepreneurs to be relaxed while they are not generating revenue. It doesn’t matter how long it takes to get it right, we must keep working.

The focus of this post is actually to preach the need for consistency, so that we can actually become pros or masters in our chosen play field which will in turn bring about the desired results and successes.

In other words, there is really no short cut to success outside the path of competence, perseverance and strength of character.

About the Author

Maple Dappa
Maple is the CEO and founder of Mapemond Resource and Fayples.com. Fayples offer a rare and lovely array of both affordable and high-end wares, sourced from international brands of various countries, differentiated home brands, and concessions.