Digital Marketing 101: Why You Should Create a Buyer Persona - Biztorials

Digital Marketing 101: Why You Should Create a Buyer Persona

Creating A Buyer Persona

As a business owner, I’m sure you’ve experienced the problem of trying to connect with potential customers with one marketing effort. You’re probably throwing content and ads out there hoping it would hook one person. By targeting everyone, you target no one.

To get the best return on money spent, it helps to segment your target audience into smaller groups that share common characteristics. To create a buyer persona, you zoom in closer on the people you want to reach by getting a better understanding of one person.

What Is A Buyer Persona?

A buyer persona is a semi fictional representation of your ideal customer based on market research and real data about your existing customers.

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Why Waste My Time?

“Why should i waste my time developing a persona for just one person?”; you may ask. Buyer personas humanize your audience, making them real for you which saves you time and results in a more cost effective marketing.This will save you a lot of frustration down the road, trust me. Having a buyer persona helps to convey a stronger message because you can use the language they are used to provide solutions tailored to them.

Understanding your buyer persona makes it very easy to advertise. Example, advertising on Facebook or Twitter allows you create highly targeted ads for a specific demographics. Knowing what age, location, gender etc to select helps you better match the message with the audience most likely to purchase your product.

Before creating a buyer persona, you need to ask yourself this; “Who exactly are my customers and what problem am I solving for them?”

This step is crucial to figure out what kind of content needs to be created to attract your ideal client. Think about the words they type into the search bar when looking for your products.

About the Author

Nkemka C'merije
Nkemka is a data driven growth strategist passionate about helping businesses develop and maintain a solid online presence. She is the chief business developer for Apptivities Software Solutions.