It’s that time of the year again when people give and receive gifts. Believe it or not, more companies have won/lost customers at this time more than any other time of the year. For many smart founders – this is the time to position themselves for new business from their existing or prospective customers. While this article is about how to lose, our focus, of course, is on how you can gain customers via your choice of gifts. We urge you to read carefully between the lines for nuggets you can apply to your business.
This is a sponsored post by House of Ceremonies – a bespoke relationship connoisseurs based in Port Harcourt.
Maintaining great relationships with existing customers is often the chief determinant of business success. Giving gifts (especially during the yuletide season or during special occasions of your customers) is one way to maintain a positive healthy relationship with your customers.
Next year will be a bad/great year depending on your choice of gifts but also largely on if you do/don’t do the following:
1. Don’t Make Plans/Budget for Gifts
A lot of companies who send out gifts to their client base usually plan for it. Your gift budget should a be a percentage of your profit projections and budgeted for accordingly. Most times, a lot is left to chance and the result is the inability to give something.
2. Don’t Pay Attention To Details
One of the things giving of gift signifies to a client is that feeling of personalisation and importance. The fact that you regard their patronage and consider them important to you. Now, imagine sending gender sensitive gift to the wrong customer or sending a religious sensitive gift to the wrong person. Imagine sending a gift of a Bible to a Muslim CEO client of yours! It simply shows you don’t know your customer talkless of valuing them.
3. Don’t Brand Your Gifts
The best corporate gifts are not consumable – they are items that can be displayed in your client’s office or space where others can see. Not branding your gift is probably worse than not giving a gift at all. You lose the potential exposure and visibility your business should have gotten for the value of the cost of the gift. Whatever your choice of gifts, ensure to brand it with you corporate mark.
4. Waiting Until You Can Give Millions Worth of Gift
Some people believe gifts should be very valuable – we agree. However, the essence is not to liquidate the company to provide gifts for the clients. An ideal gift should be memorable – possessing a ‘show-off characteristic’ but not necessarily expensive. Like we already said above, it should be based on a budget which is a percentage of revenue. A simple gift can be a combination of a Season’s Greeting Card and a budget Hamper basket.
Special Voice Thank You: A Creative Gift Choice
Calendar, Key-Ring, Diary, Hamper are all fine – but they may have become very overrated. How about a special voice call to thank that special client that gave you a big break this year? Head over to House of Ceremonies to have a feel of this or follow them on Instagram to make a request.
At House of Ceremonies, we consult for Startups and multinationals – providing brand and event management.