How To Price Business Services
The reason you went into business selling services to customers was to make a profit. If you were giving away your services for less than cost, or just breaking even, you’d be operating a non-profit…
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How To Properly Define Your Target Market
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. With a clearly defined target audience, it is much easier to determine where and…
How To Run A Successful Online Marketing Campaign
A planned, organized online marketing campaign with rotation through a variety of targeted sites is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than Search…
How to Productize Your Services
I found that selling services to SMEs may be difficult if they are open-ended. When you put them in priced-bundles, they seem quicker and easier to sell off. A few examples: Monthly bookkeeping bundle –…
Different Creative Ways To Get Your Small Business Noticed
Your business has been running for a while and you are looking for a way to attract new clients and customers and you need to step up your publicity both online and physically. Try finding…
THE GROWTH MARKETING TREND IN NIGERIA
Over the past few years, growth marketing has helped redefine the concept of marketing. It has changed the way marketers attract new customers and keep their old customers wanting more by removing the boundaries of…
3 Reasons Why You Need to Start Monitoring Your Competitor’s Social Media Strategy
Are you monitoring your competitors? There’s an old adage that says, “keep your friends close and your enemies closer.” This is relevant for business too, especially with your digital marketing efforts. In this digital era,…
What is Digital Marketing?
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital mediums.
16 Social Media Marketing Tactics You Should Start Using From Today
Are you building your business online and not getting the traction you want? Are you ready to take social media to the next level? With over 80% of small and medium sized businesses on social…
How To Direct Traffic From Facebook To Your Website (Part 2)
Last week, I introduced Facebook as a marketing tool to drive traffic to your website. I wrote on the type of content you should post which includes blog links, tips and tricks, success stories, etc….