Are you building your business online and not getting the traction you want? Are you ready to take social media to the next level? With over 80% of small and medium sized businesses on social media, how do you set yours apart? How do you get your target audience to ignore your competition and come knocking at your door?
In this blog post, I’ll show you a couple tactics to boost your online presence.
Let’s jump right in
1. Create a buyer persona
I can not emphasize how important this is. This is the first and most crucial step to getting the most out of your social media marketing. Creating a buyer persona helps you define who you are posting your content for, the type of content to post and what social platforms to use.
Thankfully, most social platforms have analytics to check the demography of people who have interacted with posts. This is a good place to start to build a basic profile of your buyer persona.
Ask yourself what their struggles, goals, and frustrations are to get a better profile.
2. Create relevant content
Do a bit of research on what your audience is interested in. Check your competitor’s posts and create content around ones that have the highest interaction. Check forums such as Quora or Nairaland and search for popular questions related to your industry. Look for common themes in these questions and provide a response on your social media to these questions.
3. Refine content across platforms
Every social media platform has a different methods of appealing to customers. To get the most of your efforts, change the style of the message for the different platform you post on.
For Facebook, write a short message about the post and include a link. Twitter posts should be short with a few relevant hashtags and a link shortened with bit.ly or t.co. Instagram posts should be images of high quality with a description and a couple of hashtags.
Try not to be spammy with the hashtags though.
4. Outsource the work
Creating content and maintaining a solid social media takes a lot of effort and time which you may not have because it isn’t your job. For every hour you spend working on your online presence, you could have used it to do something more worthwhile to your business.
You can outsource the research, content creation and any activity that is done daily and takes up a lot of time.
5. Share photos of people behind the business
People will relate more to your business when you post pictures of what is going on behind the scenes of your business. This makes you seem humane and approachable.
Post photos of your daily working environment, a recent retreat or an employee’s birthday. Avoid posting pictures that might be too showy or fake because your followers might be able to read the wrong meaning into it. You can also include videos of employees sharing their thoughts on your business or brand.
6. Use analytics to track your progress
All social media platforms today have analytics to help you track how followers engage with your posts. Still with platforms with the highest engagement. Do not waste time on posting on media with low engagement.
7. Experiment to optimize your profile
Test different methods to see what your audience engages with most and create content that works best. You can also play around with your profile image and cover photo. Put up photos that represent your brand. Your cover photo can be a call to action to a landing page or your website.
You can also experiment and perfect on the best times to post. For Twitter, you can use Tweriod to find out when your followers are online the most. Using those times, you can schedule posts using Hootsuite or any scheduling tool of your choice. This simple technique will increase the effectiveness of your posts.
8. Run giveaways
Who doesn’t love free stuff right? If you have a little money to give out, you can hold a competition with the price being a product or service you offer. Avoid cash or gift prizes that are not related to your niche because it might attract the wrong crowd.
You can even make one of the winners a brand ambassador like most Nigerian celebrities do these days to promote their music.
9. Develop a brand voice
Make a list of characteristics you want to potray through your posts and share it with everyone on your social team so the voice doesn’t change. Develop a voice that speaks directly to your target audience so they can feel at home with your posts.
10. Offer “open office hours” to attend to people
By offering regular time to live chat with your audience either by video or chat, you provide value to them. Set a consistent time to interact with them, preferably through live video. Use this time to answer questions they may have, explain previous articles and blog posts etc.
You can also use Twitter Chats or Ask Me Anything.
11. Offer special deals to followers
This is best if you own an ecommerce site. Create coupon codes and share them regularly so that your fans can follow your updates. Whenever you have an exclusive deal, announce it first on social media.
You can also use special deals to drive traffic to your website. You can even exchange the coupon code for their personal information so you can retarget them later.
12. Carry out customer survey
Survey your customers to learn what they want and understand what they’re looking for. You can send an email to your client list asking them if they are satisfied with your products or what their struggles are at the moment.
You can send out a more detailed survey using Google form or Typeform to get more in-depth knowledge of their needs.
13. Repeat good content
The Pareto Principle states that 80% of your results come from 20% of the effort you put in. Using analytics you can see posts that have the highest engagement and produce similar content.
Look for patterns in the posts and create more content around the ones your followers resonate to more.
You can also update and repost older posts your followers loved. By doing this you can even engage new readers with content that have proven successful in the past.
14. Live video
According to Facebook, viewers watch live video 3x longer than normal video. Facebook places live videos at the top of your subscribers’ news feed. Make sure you have an agenda before you start a live video.
You can use live video to live stream an event for people who can’t make it. Use it to answer some questions or offer advice.
On Instagram and Facebook, you can respond to comments in real time which make the session more engaging.
15. Create a posting calendar
One of the biggest mistakes you can make is to post inconsistently. Experiment with various times and create a calendar around the time most people engage with your post. Use your analytics to monitor your posts.
Don’t be afraid to post at night especially if your target market is workers who do not have time to check their social media during the day.
16. Use Hashtags
This is probably not new to you at this moment. Hashtags aren’t going anywhere. Do some research to find out the most relevant to your brand or your post.
A tool called Hashtagify is the most advanced Twitter Hashtags search engine. It allows you to find the best hashtags to reach your audience — and it is completely free.
Do not spread yourself too thin by being on all social media platforms. Use the one you get the most engagement and sales out of. Always use analytics to find out which tactics and post have the most impact on your followers.
Which tactics will you start using from today? Mention them in the comment section and if this post was helpful, spread the love by sharing it with those who you think can benefit from it.
Also published on Medium.